January 19, 2009 at 3:52PM QOTD: hubris experience
Every company thinks its special. So special, customers should be grateful for the mere privilege of doing business with the company. Call it egocentric design, hubris experience, entitlement architecture. The truth is, your customers don’t care as much as you wish they would. They just want to get the product or use the service and get on with other, more important things.
Ironically, if you design software by putting the emphasis on others, you end up increasing your value to other people. Funny how that works.